Internet Business Successes

Consider all the possibilities.

Living as I do on the conjunction of three countries, that’s Belgium, Holland and Germany, will create search engine optimisation (SEO) quite a challenge. Just in the encompassing area of the village I work from are four spoken languages therefore if you extrapolate that out to every potential combination of search terms, browser settings and computer language settings then you begin to see the scale of the problem.

Leaving aside the differing search terms and therefore your varied sets of keyword targets, each totally different language user will have their own set of laptop and browser language and preference settings that will give utterly differing search results.

As a fast example try searching -
management consulting Liege
- on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and 24th out of 291,000 on Google.be-fr. (Do not worry, I’m still working on the Google.be rankings)

So here are some tips that I have picked up to make your job a touch easier.

1st setup your browser for multilingual searches.

Arm yourself with a browser that has configurable profiles. Firefox springs to mind.

Founded a profile for each required language therefore that your preference language and search engine preferences will be configured.

For Firefox put in with the installer:
Make sure firefox is not running.
Then open the Windows “Start” menu, click “Run” (or Windows key + R) and then type:
firefox.exe -profilemanager   or   firefox.exe -P

If that doesn’t work (it doesn’t on my machine) then you need to sort the complete path to the firefox.exe surrounded by quotes and then the switch within the “Run” box. e.g.

“C:Program FilesMozilla Firefoxfirefox.exe” -profilemanager

For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
/Applications/firefox.app/Contents/MacOS/firefox -profilemanager

If that does not work then embody the -bin switch e.g.:
/Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profilemanager

The profile manager dialogue can open and I advocate that you keep the “default” profile as this will preserve all your current settings. Click on “Create Profile” and follow the instructions. You must create and name a profile for each language and then create sure the “Don’t raise at startup” option is unchecked. Currently when you begin Firefox normally the profile manager will open and you will be ready to pick out your needed profile.

As you begin every profile for the first time move to “Tools” then “Options…”, “Advanced” tab and then click the Languages “Choose…” button. Here set the language that’s needed for that particular profile and remove the default en-us.

Then open every search engine e.g. google.be in turn and specify within the preferences the required language etc thus mirroring as closely as potential the particular setup your target market will have.

Now you’ll quickly check your search engine rankings while not having to re-configure your browser settings each time for each target market.

Now the multilingual keywords problem.

Of course before you’ll monitor your success you must first develop your keyword strategy and that is not as undemanding as it’d seem. We must research rigorously our target keywords in every of our target markets. It is pointless OptimaGest Management Consulting being variety one on Google.be-nl if the chosen keywords are never actually employed in dutch.

My native language is english with a passable information of german and the small beginnings of french so I am obsessed with my translators for french and dutch. However web designers are not within the business of manufacturing perfectly grammatical and vocabulary correct sentences like translators delight in. We tend to are making an attempt to pack an optimum variety of relevant search terms or keywords into our copy whereas keeping it on message and readable.

In our native language we tend to can, with a little bit of research and follow, turn out web website content that simply “glows” with pertinent keywords and phrases leading on to mega search results. However where do you start in language a pair of, 3 or four?
That will be the subject of my next article.

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