What Makes A Good Marketing Article?
It’s common for new business owners to wonder how to use article marketing to their advantage. For a startup, articles are a great way to demonstrate company expertise and announce some of the great products or services the company has to offer. There is a certain credibility and familiarity about reading several articles from a published author. For established businesses, a press release promotional article can attract a journalist’s eye who is nosing for a story and can add even more credibility. Best of all, web users who read these articles can check out the info box at the bottom of the text, which directs them to the business owner’s homepage, where they can comfortably act after having learned all this new data.
The first step in knowing how to use article marketing is avoiding common rookie mistakes. One thing Google hates is repeat articles that have been cut and pasted in multiple locations. Google doesn’t know that you were the author and doesn’t have the patience to inquire. In fact, this heinous crime is often punishable by decreased ranking. If you plan to write articles that can be used on your website and on a third party article directory, then you will need two slightly different pieces to pass the test. Another method that has lost favor is the “quantity over quality” strategy, where you submit an article to more than 50 websites. Unless you have thousands of high-quality links already, these cheap links won’t help your page ranking or traffic.
If you’re wondering how to use article marketing in a better way, then think “quality over quantity.” Choose the top five trusted article directories and submit five unique articles. This is a great method for new sites looking to build gradual, believable, quality links. After all, Google doesn’t look for sites that suddenly spring up into quick fame, but rather, sites that have a long history of credibility and high rapport with readers. Google bots learned that article business marketing representatives were using automated programs to blast their articles onto dozens of websites in a short period of time, so they’ve come up with ways to prevent this tactic from helping sites gain the advantage.
Now that you’ve learned how to use article marketing in a basic sense, you’ll be able to find more creative uses for your unique content. For example, many content owners repackage their articles together into an e-book to be given away or downloaded by visitors who sign up for their newsletter, request a free quote or sign up for another program. Once the visitors sign up, site owners can market their products consistently to these interested readers, thus increasing the possibility these people will become repeat buyers. Article business marketing takes a bit of creativity, but you’ll find there are many uses for well-written content.
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